Today, mobile is not limited to talking and listening when you are on move anymore. One can dance to the tunes of 92.7 fm or receive updates on the latest stocks from local news broadcast while walking to the office. You can also capture your favorite moments by your phone video. The mobile phone is not only catering conversational needs but also catering the entertainment segment. Every now and then so many phones are flooded in the market with so many features which clearly show a strong demand for mobile data content and introduce challenges that the wireless industry must overcome to attain full success in this bustling region.
India’s young, urban consumers embrace multimedia communications as a mode of self-expression, they demand the features and capabilities that allow complete personalization.
Products of an expanding middle class, these urbanites rely on their handsets for a variety of reasons like access to media content and social networking services, drives the sale of higher-end handsets. The youth is constantly looking for advanced audio, high-definition imaging, increased video capabilities and rich connectivity. In particular, mobile music, gaming, Internet, TV, and video set the foundation for rich opportunities in India.
Mobile music is moving into the mainstream Indian market at a rapid pace, particularly through the popularity of ringtones, FM music, and movie track songs. Consumers download, listen to and share music with ease on mobile phones. As India’s mobile music rapidly expands, Indian cod increasingly demand MP3-audio, etc.
Gaming is another feature in the league of mobile revolution. Mobile games are increasingly interactive, contain lifelike images, are easy to use and less expensive than PC games, further driving popularity. These characteristics present vast opportunities for developers, software companies, and consumers alike. Mobile digital TV for handsets is stirring a great deal of excitement in India.
Mobile is earning importance as device to access Internet in India. People rely on their phones for real-time information, and the Internet is a key point of reference. Also, as the mobile banking industry takes off, Indian consumers will be able to experience easy, secure access to payments via phone. India’s mobile media market is also experiencing an increase in adoption of video capabilities in handsets, including numerous options for video reception, viewing, and capture/creation and sharing/uploading. This trend increasingly encompasses high-definition video.
Multimedia features are available in lot many models today. Even Chinese mobile models are very popular with the youth as they offer very good features at a very reasonable price, though they are not of very good quality. Multimedia features cannot flourish without certain advancements including enhanced graphics and user interface technologies, OpenGL ES 2.0 API support, higher performing application processors, open standards, increased security, enhanced battery consumption management and other technologies that complement the multimedia experience. To fully explore mobile market opportunities in India, the wireless industry must continue to develop scalable, feature-rich technology platforms that enable advanced, cost-effective products with the right features and functionality. The end user should be kept in mind while designing the mobile.