UTV is not behind in the race and has acquired 12.11% equity stake in Indiagames by subscribing to Indiagames share capital. Indiagames have been working very closely and successfully with UTV on a number of initiatives over the last few months and look forward to maximizing the benefits arising from the various synergies from their association. Their new association will work toward taking their businesses to the next level, to mobile and online gaming services by acquiring leading international licenses and through larger investments in developing their own IPs.

This acquisition focus on investing in a number of leading international IP/licenses as well as maximizing their marketing efforts on promoting their titles to a larger audience globally and co-marketing activities with various UTV properties like TV and films would be a part of their marketing mix.

Both at the leadership levels and at the operational levels, the integration has been to ensure commonality of objectives, congruence of purpose and unification in terms of efforts. As a consequence, in the case of Geodesic and Chandamama acquisitions, the technical teams work together to ensure that the most optimal technology is used in Chandamama. There is a congruence of the business development teams in terms of alliances and providing the customer with a common face and a unified set of services.

In tie ups it is very important that the internal re-organization deliver a unified set of solutions. It is essentially to do with synergies at the SGA level and removing redundancy in the system.
With the changing scenario and increased market demand, these big companies experience the need to have presence in the US and Europe. This desire to make their presence in the global market forces the companies to merge with or acquire the international firms. Such acquisitions also help to deliver a powerful suite of complementary VAS products to the global telecom and the Internet industry. It gives the final product and technology, expert in their domain, innovation, and leadership which gear to fully exploit the synergies between the companies. This is like a win-win for all, starting with customers and these companies. The combined strengths, service expertise, and talent of these companies are bound to deliver a great experience for users, service providers, and mobile operators.

These acquisitions are also beneficial for customers. Customers gain access to a wider portfolio of offerings, greater on the ground presence, and access to greater technical knowledge. With this knowledge and strength in R&D, customers will benefit from a wider range of innovative product offerings. As far as the customer is concerned, this is a huge benefit as the same company that wants an IM system also wants content. The VAS industry in India is very astonishing as of now, and we can expect more excitement and zest, as more and more VAS companies grow larger with their acquisitions and mergers. These acquisitions and mergers seem to be beneficial and profitable for the content industry because it is supporting the expansion and revenue generating activities of the companies.