Earlier in the office culture, if the CEO had to call an emergency meeting about new policies or other important things, he had to ask his secretary to type out an official letter, literally make copies and paste, it on various notice boards across the organization and in other areas like the canteen, library, recreational centers etc. where employees assemble and chances were that many might miss the meeting too because the information didn’t reach them on time. And if you imagine the same scenario today, a CEO would simply text message all employees. Many things have changed in today’s and earlier office culture as back then, the risks were comparatively negligible as organizations were small, not as globally dispersed as they are today.
Technological intervention has enhanced a smooth and clear flow of information in today’s world. Today, every organization boasts of operations efficiency and is abreast with the latest in the technology domain keep its workforce connected. Organizations which have large number of employees in different locations across the country, technology intervention are must for smooth flow of information as the right information facilitates right decisions at the right time.
The means of communication not only to support effective real-time decision making but also to maintain effective client and employee relationship, spread across a big and culturally diverse nation like India. Today, firms leverage online and offline forms of communication to disseminate information across the organization. In-house communication happens through various initiatives like periodic staff meetings, internal newsletters, magazines, bulletin boards, intranet, emails, blogs, anonymous staff queries, employee opinion surveys, suggestion boxes, executive chats, instant messages etc.
The online medium ensures commonality and consistency in the messages that are going out to the employees. It is important to ensure that the employees are informed of organizational developments, irrespective of which location they operate from. Another advantage of reaching out to employees through various online tools is that it enables a two-way communication and makes information-sharing more interactive and effective. People who bond with the organization strongly give the organization the exalted status of being an employer of choice.
The corporate world is flooded with various online tools; the importance of traditional print medium cannot be negated. As the size of the organization increases, in-house magazines become the essential tool for knitting the company together. It collates information from different locations and disseminates it organization-wide. The biggest impact these tools have had is towards creating a single globally-connected community of employees. These tools for reaching out to our employees have enabled better customer service, encouraged clarity of purpose, enhanced employee motivation and dedication to the company, fostered teamwork, inspired productive staff input, and established the organization’s transparency and integrity. This has helped us break through the barriers of rank and status and foster greater synergy between employees and managers for advancing our strategic vision and attaining the goals we have set for ourselves.
Being connected all the times in the business world is very important and technology intervention has proved fruitful for organizations as various technological tools have been proven effective in bringing widely dispersed employees closer.