The process of building is identical for all the outlets. Brand positioning is one of the main concerns for the franchisors. For this reason companies wish to have identical stores for their brand because it is an easier way to popularize the brand across the country. As people know of the brand and its patent it helps to increase the market for the product in that particular area. So it acts as the best marketing tool for the companies at the cost borne by the franchisees.

Identical stores are the best advertising arms of any company. Looking at the store and recognizing the company is the best a company can expect. When people find a brand or outlet seen before it is easier for them to relate to it. Thus another benefit is instant brand recognition. Identical stores helps to stick to defined standard guidelines can quickly be cascaded to different franchisee partners, better rates can be negotiated through standardized materials and equipments and in case of relocation of the store, the standard equipment and furniture etc. can be easily recycled.

Having identical stores brings about homogeny and stability. In a franchise concept we want to stress consistency as we want to give the customer the same experience every lime. Also, identical stores help build brand identity and image. In identical stores the quality is maintained, there is more visibility of the brand and a client can get the same quality anywhere across India or rather say across the globe. Convenience to the customer holds great significance. Opening of identical stores conveys their message clearly to the customers and facilitates the building of the brand amongst the masses.

Identical stores across locations and stores and the customer is agnostic to whether he is being served by a franchisee or company owned store. This also ensures that highest quality standards are maintained all across as now these stores portray a single face of the company. Opening of identical stores at maximum number of places augments brand awareness amongst the populace, hence bringing more people to the stores. Now that people have recognized the brand in addition to their previous knowledge of the trademark, it may persuade them to buy the product. This is referred to as impulse buying and brings an enhancement to the sales of the product.

The concept of building of identical stores is achieved by inheriting the international trends. It has been achieved to give service to all our clients from all over the country by being physically present where the customer can just drop in and pick up the 0owers of his or her own choice.
Though the concept has many advantages but there are some disadvantages too. People get so much used to seeing a particular brand in a particular way that if a franchisor designs his store differently people may not be able to relate to it and start thinking of it as an imitated product. Identical stores can get outdated quickly so it is important to be ahead of the competition and be futuristic by setting up design trends rather than following them. Some people may argue that identical stores bring in a lot of monotony, but the fact remains that every customer wants to get a similar feeling whenever he visits a store of the same brand.