If you have ever been to Australia, you know that Melbourne has a passionate soul and intellectual fervor that makes it a truly global experience. From the cultural and artistic wonderland of Federation Square to balloon rides above the city, and toothy smiles from sharks at Melbourne Aquarium, Melbourne offers a moment for every mood.
Melbourne is ideally placed between the East and the West, located in the Asia Pacific time zone that links the closing of the US markets and the opening of the European markets. Business, banking and finance are Melbourne’s lifeblood and doing business in this city are some of Australia’s largest companies which includes ANZ, BHP, Coles Myer, National Australia Bank and Telstra.

Here are few things that keep the business ticking in the largest global registry in the world.

1. Formal business attire is a must and all appointments must be arranged in advance.

2. Business is conducted over coffee. Breakfast meetings or drinks at a stylish bar are favored.

3. Australian businesspeople are, on the whole, very approachable, quite informal and quick to use first names.

Visitors to Melbourne are amazed by the unique sightseeing and entertainment experiences. Melbourne reveals its soul at the street level. One can go on thematic walking tours, with themes ranging from jazz to Melbourne’s gold
rush history. Or, you can gain insight into the city’s obsession with the Australian Gallery of Sport. There are golden sandy beaches and beautiful parks or gardens sprinkled around the city. And not to miss wine country, old gold mining towns, snowfields and the world-famous surf coast. You can wander through art galleries, tour historic sites along the Golden Mile Heritage Trail. Melbourne is also recognized as the food capital of Australia and is also renowned for its fabulous shopping centers. The city has hordes of designer stores.

Crown Towers is a must to visit hotel. It is located on the southern bank of the Yarra River in Melbourne; Crown Towers sets the benchmark for luxury hotels in Australia. Another great hotel is The Grand Hyatt Melbourne Hotel which is located at the top end of prestigious Collins Street in the heart of Melbourne’s central business, shopping, theatre and restaurant district and is within walking distance of many of Melbourne's tourist attractions.

Attractions near Melbourne are as follows:
1. The ski fields in winter,

2. The Morning ton Peninsula in summer and

3. The wine regions of the Yarra Valley, Bellarine Peninsula and Victorian Pyrenees during any time of the year.

4. One can also join the excited throng watching the famous Fairy Penguins march (or, rather, waddle) out of the sea as dawn breaks.

5. Dayles ford, Victoria’s spa capital.

6. Take the Great Ocean Road to see the monolithic Twelve Apostles rock formations. This road is Australia’s version of California's Highway No 1. Stylish eateries, boutique resorts are strewn on both sides of the road. See nature at its best with rain forests and waterfalls, koalas and kangaroos, besides the tight bends that the Ocean Road is known for. This road was built by 3000 servicemen as a war memorial for fellow servicemen who were killed in the First World War.